Our Story
Get to know Au'Naturelle
Au’Naturelle is a lifestyle brand centered on community, wellness, and clean beauty. We celebrate the beauty of loving yourself from the inside out, what we like to call your “beauty at the origin.” Through plant-based, organic products, mindful experiences, and a thriving community, we empower people to embrace their wellness journey with intention and joy.
Founded by Chanelle Rae, Au’Naturelle was inspired by her personal self-care journey and the challenges she faced along the way. Through this experience, she redefined self-care as a nourishing, enjoyable practice, and built a brand that reflects that philosophy.
Beyond our products, we create spaces for connection, creativity, and wellness through events, collaborations, and experiences that bring people together. At Au’Naturelle, we celebrate the beauty of every journey, every story, and every individual within our community.
Founder, Chanelle Rae’s Story
Hi! My name is Chanelle Rae and I’m the founder of Au’Naturelle.
While in college, I struggled with severe acne on my face, back, and chest, along with eczema that led to hyperpigmentation and dark scars. After visiting doctors and using various topical treatments, I found only temporary relief. I found myself hiding behind layers of clothing and hats to cover my skin.
That’s when I began my natural skin and hair journey, diving into herbs and plant-based solutions to improve my skin and hair health. Through research and testing, I discovered remedies that healed my acne scars and soothed my eczema-prone skin.
I didn’t give our brand the name ‘Au’Naturelle’ as a way to tell you don’t wear makeup (I love my makeup too), but makeup comes off and loving your au’naturelle self comes first.
Today, my skin isn’t perfect (because honestly, perfection doesn’t exist), but it’s healthier. More importantly, I’ve learned to love my skin and hair at every stage.