Au’Naturelle is a body care and wellness brand that celebrates the beauty of loving yourself from the inside out or as we say your, “beauty at the origin”. We define “origin” as embracing who we are in our pure, au’naturelle state. Founded by Chanelle Rae during the pandemic, Au’Naturelle, originally known as "Faithfully au’Naturelle," was born out of a desire to embrace every stage of your self-care journey.

At Au’Naturelle, we take pride in crafting products with ingredients close to their “au’naturelle” state, that are plant based, organic and handcrafted. Each of our products is 100% handcrafted in Northern New Jersey with a commitment to purity and quality.

The inspiration for Au’Naturelle came from Chanelle Rae’s personal experience with persistent body acne, eczema, and hair shedding. Through this journey, Chanelle shifted her perspective on self-care, realizing it should be an enjoyable, nourishing experience, not a dreaded task.

When you choose Au’Naturelle, you’re feeding your body with plant-based ingredients while filling your mind with positive, faith-filled energy. Embrace the journey, and let your self-care routine be a reflection of the love and care you deserve.

Founder, Chanelle Rae’s Story

Hi! My name is Chanelle Rae and I’m the founder of Au’Naturelle.

While in college, I struggled with severe acne on my face, back, and chest, along with eczema that led to hyperpigmentation and dark scars. After visiting doctors and using various topical treatments, I found only temporary relief. I found myself  hiding behind layers of clothing and hats to cover my skin.

That’s when I began my natural skin and hair journey, diving into herbs and plant-based solutions to improve my skin and hair health. Through research and testing, I discovered remedies that healed my acne scars and soothed my eczema-prone skin. 

 I didn’t give our brand the name ‘Au’Naturelle’ as a way to tell you don’t wear makeup (I love my makeup too), but makeup comes off and loving your au’naturelle self comes first. 

Today, my skin isn’t perfect (because honestly, perfection doesn’t exist), but it’s healthier. More importantly, I’ve learned to love my skin and hair at every stage.