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Au’Naturelle is a plant based body and hair care company. Originally operating under the name ‘Faithfully au’Naturelle’ which launched in September 2020, the rebranded name ‘Au’Naturelle’ was introduced on June 25, 2022. Our goal is to increase skin and hair health with the use of plant ingredients that are organic and closest to their “au’naturelle” state. We take  pride in utilizing ingredients that are organically grown, plant butters such as shea, cacao and kokum that are unrefined and free from chemical additives.  Additionally, each of our products are 100% handcrafted in Northern New Jersey. We believe that skin and hair care is a journey of self love. After experiencing persistent body acne and eczema the founder of Au’Naturelle, Chanelle Rae changed her perspective to visualize skin & hair care as a journey to be enjoyed instead of a dreaded task.

Body acne, eczema, dark spots or anything seen as an “imperfection” can be a mood killer at times, but we’re here to remind you that it’s okay, normal and to embrace the au’naturelle journey. Implementing organic products is not only great for your skin and hair but you will feel good about using it! Start your au’naturelle journey, feed your skin with plant based ingredients and feed your mind positive and faith filled energy, enjoy the journey.


Founder, Chanelle Rae’s Story

Hi! My name is Chanelle Rae and I’m the founder of Au’Naturelle. While in college I dealt with severe acne on my face, back, chest and minor eczema which led to hyperpigmentation and dark scars. I visited doctors to help and was prescribed different topical medications to reduce symptoms. The medication brought temporary relief, but never solved the issue. It felt like once a breakout went away, here came another one! While in college I would intentionally keep my back, shoulders and chest covered. Not to mention wear hats to cover the severe acne on my face. I soon started my natural skin and hair journey, which led me to discover herbs and plant based solutions to increase skin and hair health. After research and testing, I found remedies to heal my dark spots from acne and soothe sensitive, eczema prone dry skin. 

Today, my skin is not perfect (there’s no such thing), but it is healthier! And most importantly I’ve grown to love myself and my skin & hair in every stage. I changed my perspective to visualize skin & hair care as a journey instead of a dreaded task. I didn’t give our brand the name ‘Au’Naturelle’ as a way to tell you don’t wear makeup (I love my makeup too), but makeup comes off and loving your au’naturelle self comes first.

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