Our Story
Get to know Au'Naturelle
Au’Naturelle is a lifestyle brand centered around community, wellness and clean beauty. We celebrate the beauty of loving yourself from the inside out or as we like to say your, “beauty at the origin”. Through clean products, mindful experiences, and a thriving community, we empower you to love and embrace your journey.
Our body care is plant-based, organic, and handcrafted in Northern New Jersey to nourish your skin. Beyond our products, we create a space for community and connection through wellness, creative collabs, and experiences that bring people together.
The inspiration for Au’Naturelle came from Chanelle Rae’s personal self care journey after experiencing persistent body acne, eczema, and hair and scalp issues. Through this journey, Chanelle shifted her perspective on self-care, realizing it should be an enjoyable, nourishing experience, not a dreaded task.
There’s true beauty in embracing your journey, your story and we’re tapping into that through limitless community, wellness and beauty.
Founder, Chanelle Rae’s Story
Hi! My name is Chanelle Rae and I’m the founder of Au’Naturelle.
While in college, I struggled with severe acne on my face, back, and chest, along with eczema that led to hyperpigmentation and dark scars. After visiting doctors and using various topical treatments, I found only temporary relief. I found myself hiding behind layers of clothing and hats to cover my skin.
That’s when I began my natural skin and hair journey, diving into herbs and plant-based solutions to improve my skin and hair health. Through research and testing, I discovered remedies that healed my acne scars and soothed my eczema-prone skin.
I didn’t give our brand the name ‘Au’Naturelle’ as a way to tell you don’t wear makeup (I love my makeup too), but makeup comes off and loving your au’naturelle self comes first.
Today, my skin isn’t perfect (because honestly, perfection doesn’t exist), but it’s healthier. More importantly, I’ve learned to love my skin and hair at every stage.